Book Reviews,  Harper Collins, India

#Review: Spreading Joy

Spreading Joy
Author: Joy Alukkas, Thomas Scaria & Nidhi Jain
Publisher: HarperCollins
Rating: 3/5

“Spreading Joy” narrates the remarkable entrepreneurial journey of Joy Alukkas, a visionary who transformed his family’s jewellery business into a global empire. The narrative unfolds in Thrissur, Kerala, where Puthussery Alukka’s move from umbrellas to jewellery laid the foundation. Despite challenges in Dubai, including the Gulf War disruption, Joy’s persistence led to the establishment of Alukkas stores across the UAE and later, eleven countries.

The book not only chronicles a business triumph but offers valuable insights into the intricacies of the gold-retailing industry. Joy’s innovative approaches, from introducing karat meter to pioneering billing software, reshaped the sector. The enduring ethos of being the ‘customer’s favourite jeweller’ remains a consistent thread throughout the narrative.

“Spreading Joy” is a compelling read, serving as a source of inspiration for aspiring entrepreneurs across industries. It sheds light on the resilience needed to navigate challenges and the importance of customer-centric principles. Joy Alukkas’s journey is a testament to entrepreneurial spirit and determination, making this book a valuable guide for those building their dream organizations.

Buy this book from here: Amazon

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